Services
PlusTwo Marketing delivers B2B marketing services to technology providers in the broadcast, production and media industries. With more than 40 years of combined experience at the intersection of technology and media, we have the strategic, tactical, and creative know-how to hit the ground the running and add value from the start. Whether you are a Fortune 500 company or fast-paced startup, PlusTwo can complement and extend your existing marketing resources.
Content Creation
Drawing on decades of marketing and industry experience we can hit the ground running and add value to your overall content marketing efforts in the areas of:
- Website content
- Case studies
- Data sheets
- Brochures and other print collateral
- Email copy
- Presentations
- Contributed articles and thought leadership
- Copyediting
Video Production
You sell to broadcasters, production and media companies; shouldn't you be talking to them in the language they know? Professionally produced video collateral is a key part of your marketing mix. Let us help you produce corporate overviews, customer testimonials, tutorials, and more. Services include:
- Complete video production services
- Scriptwriting
- Editing and effects
- On-camera coaching
- Packaging for multiscreen distribution
Event Management
We know what it takes to put on a great event. With vast experience producing conferences, seminars, sales meetings, intimate corporate events, parties and participation in major tradeshows, we'll ensure you deliver clear ROI from each event. Services include:
- Event strategy and budgeting
- Venue selection
- Agenda development
- Speaker recruitment & management
- Sponsorship sales
- Online and onsite registration management
- Onsite logistics management
- Event marketing and promotions
- Exhibit management
- Meeting facilitation and team building
Marketing Strategy & Planning
Product and corporate marketing work best when there is a plan. From budgeting to positioning to mapping out marketing operations, we can help you look great to your executive team. Services include:
- Branding
- Corporate messaging and positioning
- Marketing plan development
- Integrated marketing communications
Product Marketing & Management
With over 10 years of front-line product management experience we know what it takes to deliver a great product, and, more importantly, how to communicate the product and its benefits to the market in the most effective ways. Services include:
- Product positioning & messaging
- Product planning
- Product Requirements Documents
- Marketing Requirement Documents
- Competitive analysis
- Pricing and distribution strategies
- Market Research
- Competitive analysis
- Online and in person research
Electronic Marketing
Effective communication with your customers, prospects, partners and employees on a regular basis is one of the best and least expensive marketing programs you can deliver. We'll publish professional and compelling email marketing programs and newsletters that deliver results. Services include:
- Writing and creative layout
- List development and management
- Campaign management and reporting
Marketing Automation
If you're not yet using a marketing automation service to manage and measure your marketing activities you may be missing out on valuable insights, or, even worse, missing leads altogether. Let us show you the potential for adding automation to your marketing and demonstrate results from every dollar spent. Services include:
- Automation strategies
- Product selection and implementation
- Campaign management
Social Media
By now you probably have a LinkedIn® page and a Twitter® account, and you may even have a blog, but do you have a social media strategy? Your existing and potential customers are discussing your products with their social network—make sure you're participating. We'll help you craft a social media strategy that delivers clear ROI, and help you execute to plan on an ongoing basis. Services include:
- Social media strategy
- Social media writing and moderation
- Blog design, writing and management
- Content curation
Media Coaching
Wearing a clean shirt is not all you need to know about talking to the media. Let us help you articulate your messages clearly with tips and techniques to make your message memorable.